The gender inequality gap continues to grow, and the Women of Wonder (WoW) University aims to empower women and instill confidence in their future. This groundbreaking platform brings together professionals, professors, mentors, and lifelong learning enthusiasts to share their knowledge and expertise with the women of the future.
WoW University offers a twelve-week course packed with theory and practice to help women embark on their lifelong journey of personal and professional growth. The curriculum focuses on essential soft skills such as creativity, self-discovery, collaboration, and idea realization, which are increasingly crucial for success in the future job market.
Through a combination of online and on-campus learning, WoW University provides practical and theoretical lessons that equip women with the necessary skills to thrive in their careers. The platform's unique approach ensures that every woman can start her journey towards becoming an even bigger WoW.
One of the standout features of WoW University is its vibrant and powerful visual identity. Designed by Salvita Bingelyte, the brand identity captures the essence of the institution. The logo cleverly combines the first letters of Women of Wonder to create the abbreviation "WoW," representing the energy and spontaneity of the brand.
The logo's color palette plays a significant role in conveying the university's values. Bright pink symbolizes femininity and opportunity, light blue represents openness and perspective, while dark blue signifies trust and knowledge. This combination creates a visually striking and memorable brand that resonates with the target audience.
The Women of Wonder University's logo and visual identity are versatile and adaptable. The colored logo can be used on a white background, while a white logo stands out on bright backgrounds. This flexibility ensures consistent and impactful branding across various platforms and materials.
Salvita Bingelyte's design for WoW University has received recognition and acclaim. In 2020, it was honored with the Bronze A' Design Award in Graphics, Illustration, and Visual Communication Design. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.
The Women of Wonder University is not just a platform; it's a movement. By empowering women with the skills and knowledge they need to succeed, WoW University is shaping a future where gender equality is the norm. It's time for women to embrace their potential and become the wonders they were meant to be.
Project Designers: Salvita Bingelyte
Image Credits: Copywriter Erin Hope Stevens
Project Team Members: Salvita Bingelyte
Project Name: Women of Wonder University
Project Client: Salvita Bingelyte